There are two kinds of Americans—those who love Valentine’s
Day and those who hate Valentine’s Day. For those who hate Valentine’s Day I
have a solution which I’m publishing now in order to give you time to make it
happen.
Among the haters of Valentine’s Day are florists. Half their
annual revenue comes on this one day. Florists sell a hundred and eighty-nine
million roses on February 14.
Among those who hate Valentine’s Day are chocolatiers. Fifty
eight million pounds of chocolates are sold in the first half of
February—including 35 million heart shaped boxes of chocolates. Eight billion
pastel colored hearts proclaiming fidelity on them are also sold in association
with the patron saint of love.
On Valentine’s Day it is impossible to get a table at a nice
restaurant.
In the week or so leading up to Valentine’s Day jewelers’
counters and mail routes—both underutilized most of the year—are clogged. What
to do?
Eureka! A solution is at hand.
The fundamental problem is the same “problem” as
Christmas—all that commerce and planning and anticipation and activity is
funneled into a single day. One
cannot change Christmas (although some do sensibly celebrate the “twelve days of Christmas”) but one can
certainly tamper with Valentine’s Day.
My proposal is to spread it over three days. February 14
would remain the same for unmarried lovers—those for whom nothing as quotidian
as a weekday will get in the way of celebrating their love. Then (and here
comes the revolution) the following Saturday will be Valentine’s Day for
married couples. And, finally, the Sunday a week later will be Valentine’s Day
for intergenerational love—when parents, grandparents, and children will shower
each other with chocolates and roses and cards and eGreetings and meet at ice
cream parlors and cheesecake factories.
The advantages are obvious. Florists will have two or even
three weeks to vend their bouquets. Chocolatiers will also have the same
extension of time to arrange and sell their delights. Making restaurant
reservations will decrease in difficulty by 50%. And by the time the third
Valentine’s Day comes around—think of all the sales to take advantage of.
And for some, best of all, you can take out both your lover
and your spouse on their proper Valentine’s Day. Soon there may be only one
kind of American.